Ideas.
Made
real.
Brand. Marketing. Creative. Digital.
A brand, marketing and creative leader with 18 years of experience delivering integrated campaigns, building brands and shaping digital experiences across international markets.
Explore my workBrands I've worked with.
Selected clients, brands and sponsorship partners featured in creative, digital and marketing projects throughout my career.
Creative disciplines.
BRAND / MARKETING / DESIGN / DIGITALBringing together strategic thinking, creative direction and digital expertise to build brands, deliver campaigns and create meaningful experiences.
Brand & Identity
Brand systems, visual identity applications and consistent experiences across channels.
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Campaigns & Content
Integrated campaigns, social media content and creative storytelling across platforms.
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Digital Experiences
Websites, UX/UI, multilingual digital experiences and customer journeys.
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Email Marketing & CRM
Email campaigns, CRM communications, Mailchimp and marketing automation.
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Events & Sponsorships
International exhibitions, sponsorship activations and branded experiences.
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Creative Production
Video, motion graphics, print and AI-assisted creative production.
Explore projectsA designer’s eye.
A leader’s perspective.
I bring together brand and marketing management, creative direction and digital expertise to deliver integrated campaigns across international markets. My experience spans marketing budgets, multidisciplinary team leadership, global sponsorship activations, multilingual brand communications and AI-assisted creative workflows.
- 18+
- Years of experience
- 11+
- Years in financial services
- Dubai
- UAE-based
ICM.com | Dubai, UAE
November 2014 – PresentCreative Manager | January 2023 – Present
Joined ICM as Design Team Lead in 2014 and progressed into broader brand and marketing management. Led integrated campaigns, digital experiences, email and CRM communications, international sponsorship activations and multilingual brand programmes, alongside budget management and cross-functional coordination.
CG Group | Dubai, UAE
May 2014 – November 2014Brand Marketing Specialist
Supported brand and marketing communications, digital content and campaign delivery across businesses within a diversified UAE group.
Shapia Software Solutions | Bangalore, India
October 2008 – June 2014Web/UI Designer → Design Team Lead
Progressed from hands-on web and interface design into team leadership, contributing to more than 100 digital and creative projects across multiple industries.